Movie Banner (hereinafter referred to as “Movie Banner ” / “We” / “Us” / “Our”) would like to inform you about the care and caution that We take in order to ensure due accuracy of Our content, which is addressed by Our Fact-Checking Policy.
Due accuracy in all Our content For any journalistic platform, trust of its audience is the most important aspect. Trust can only be gained and sustained on the basis of accurate, fair and balanced reporting. It is essential that We remain committed to attaining due accuracy in all Our content to the extent possible. Our understanding of ‘due accuracy’ is that accuracy is not just of the requisite standard but also satisfactory in essence. Factors such as subject and nature of the information being provided, the expectations of the audience etc. are also taken into consideration by Us in pursuit of due accuracy. We strive to give most accurate account which is corroborated by the direct stakeholders of the news in every single news report. We investigate claims with skepticism, question assumptions, and challenge conventional wisdom.
We acknowledge areas of uncertainty, which will always exist despite Our best efforts to resolve them. However, the stringency required to fact-check the information on soft and hard stories differ. For example, sources required for a positive story on an NGO work would differ from an investigative story. We adhere to the guidance herein below to ensure accuracy in Our content: We ensure that any broadcast by Us is derived from a reliable source, based on concrete and corroborated evidence.
In case of lack of direct sources, We are mandated to attribute the stories to the platform from where it is sourced. We endeavour to verify any claims or allegations or information attributed to public authorities or from someone, who We believe, has a cause beyond just giving an account of the truthfulness of the event. Therefore, We qualify and call-out such information, including claims or allegations, which we are unable to corroborate. We stand by the information We publish and deem it be accurate. If proven otherwise, We change the news item/information as swiftly as reasonably possible and We ensure that We duly inform Our readers of the changes made in such news item/information.
We understand that Our audiences’ trust in Us is of utmost significance. Therefore, it is Our endeavour that We do not consciously misinform anyone, and that We do not tweak any information or present any made-up information as factual content. Further, where serious factual errors come to the fore, We publicly accept them and ensure that they are rectified in the shortest time possible in a clear and an appropriate manner. We ensure that a fair opportunity is given to the public to report any inaccuracies or errors on Our Website via “Suggest A Correction” segment that is provided at the end of all Our reportage presented and published on Our Website.
The foremost responsibility of Our journalists’ is to report, write, and fact-check the news/information/stories. In fact, Our stories are subjected to scrutiny on multiple levels, including a robust fact-check internal procedure wherein a thorough due diligence is carried out on every piece and it further reviewed by one or more of Our editors. It needs to be specified that the seniority of editors who undertake review of the stories preceding their publication on the Website differs and depends on various factors such as complexity and sensitivity of the issue, and the pressure of time. In case of an allegation, We ensure to reach out to all the concerned parties. We then independently verify the information in question and the one being provided so as to achieve the most accurate result.
Sourcing Information for Our content
We source information in the most accurate way by following the given guidelines: Verify each and every information with at least two sources. In case of a single source, the credibility of the source is ensured through corroboration with what the person is saying. Look for documentary evidence in every case possible, instead of solely relying on a human source. In case of a survey, it is Our duty that We provide the way the information was collected and how the data was interpreted. If there are chances of Our data not leading to accurate information, We convey the inconsistencies to the audience at the earliest possible time.
Aim and intent is to get accurate information at the first instance instead of making it public first and then subsequently addressing any doubts whatsoever. Always put efforts to take and talk on record with the stakeholders of the information/news. Explain why a source is not named when an anonymous source is being used depending on the circumstances, and work out a way with such sources to provide the readers with as much information as possible about them so that readers can assess the sources’ reliability. Share information about sources with Our editors to enable them (editors as well reporters) to assess whether the concerned piece of information is appropriate for use and the manner it may be used in.
The conversation between the reporter and editor must be reflected in anonymous quotations. Have succinct conversations with sources as to how to use the information furnished by them, especially when the sources do not have significant experience in engaging with the media. Clarify a source’s expectations of keeping information “off the record”, and/or “on background”, and/or other statuses because such terms can have different meanings for different people.
Give people the right to respond to reporting that may portray them in a negative light, and explain to readers the efforts We put in to seek a response in cases where sources do not respond. Consciously seek such sources who are in dearth of any access to wide public platforms in conjunction with those sources who are influential and powerful. A senior resource or the person who is heading the newsroom at Movie Banner can always be consulted in case one is in a dilemma or is unable to make a decision by themselves in order to avoid any wrong piece of information being presented to the audience.